While we hurtle toward the unknown, make a coffee and spend some time in the zooo.

Google Tells You When to Book a Flight, Again

Google has published its annual advisory on 2026 holiday travel trends, leveraging its search data to tell the public what they already suspect: flights are expensive and everyone wants to go to the same places at the same time.

  • The data confirms that booking early remains the only reliable defense against predatory airline pricing.
  • Trending destinations for Thanksgiving and Christmas reveal that originality in vacation planning is officially dead.
  • Google Search now packages basic logistical common sense into a shiny trend report for your convenience.

Why should I care? You shouldn't
You already know flights cost a fortune in December and booking early helps, so skip Google's obvious travel advice.

Read the original: Wheels up: Trends and tips for 2026 holiday travel

Subscribe to Ueno Zooo

The State of the Zoo, our weekly round-up of what actually mattered, is on its way. Join the list to get it first.
[email protected]
Subscribe