Google Saves The Planet With Green Steel

Google has announced a partnership with Stegra to help finance the construction of the world's first large-scale, near-zero emissions steel plant, proving that even heavy industry is getting dragged into the tech sector's endless PR crusade for sustainability.

• Google secures a future supply of low-carbon steel to build more data centres without looking quite as guilty.
• Stegra gets valuable capital and tech-sector clout to actually get its ambitious zero-emissions plant off the drawing board.
• Tech giants continue solving heavy manufacturing problems they played no part in inventing, mostly for the headline potential.

Why should I care? You shouldn't
Unless you are in the market for bulk industrial steel, this is just another corporate PR exercise wrapped in green intentions.

Read the original: Helping bring the world’s first large-scale, near-zero emissions steel plant online