Google Infiltrates New York Fashion Week

In an effort to prove that algorithms belong on the runway, Google collaborated with designers Jane Wade and Sergio Hudson to custom-design Google Flow tools ahead of New York Fashion Week.

• Google Flow is now apparently fashion-adjacent, proving tech giants will insert themselves into any industry with a high-resolution camera.
• Designers used custom AI tools to prep their collections, saving time that could have been wasted on actual human creativity.
• This partnership is less about authentic style and more about finding new ways to make Google technology look trendy.

Why should I care? You shouldn't
Just another tech giant desperately trying to look stylish by borrowing a designer's coat.

Read the original: Co-creating the future of fashion with Google