Fitbit's Pokémon Sleep Tracker Exploits Nostalgia

Google has decided that the only way adults will track their exhaustion is by attaching Pokémon to their wristwear, releasing the Fitbit Air Special Edition Pokémon Sleep to gamify the universal experience of not getting enough rest.

• Tech giants continue to invent whimsical new excuses to monitor your vital signs while you unconscious.
• Nostalgia proves once again to be the most effective marketing strategy for selling overpriced consumer electronics.
• Turning your bedtime into a quantified self-improvement metric guarantees corporate involvement in your dreams.

Read the original: Our Fitbit Air Special Edition Pokémon Sleep is here