ChatGPT Ads Arrive Because Free AI Was Always a Trap

OpenAI has officially pulled back the curtain on a new visual ad format inside ChatGPT, rolling out measurement tools, attribution partnerships, and brand suitability controls to make enterprise marketers feel right at home. Because nothing says futuristic intelligence quite like interrupting a philosophical debate with a targeted offer for enterprise software.

• OpenAI is introducing visual ad formats within ChatGPT conversations to monetize its massive user base.
• New attribution partnerships and measurement tools give brands granular data on how AI chats influence consumer spending.
• Brand suitability controls are included so advertisers don't have to worry about their products appearing next to hallucinated facts.

Why should I care? Could be big
Watch closely as the inevitable enshittification of yet another tech platform begins in real time.

Read the original: Building advertising for the way people use AI